Philip Harman's Business Journey Through Cyber Space.

posted by Philip Harman on Jul 8

Experts: End of profits of the times the direct selling industry – direct sales, Amway sales – hairdressing industry

Experts “foreign first” pattern of domestic direct marketing will soon be broken, over 30% of the profit growth will end.

Up to now, Business The Department has issued 19 direct sales licenses, including 14 foreign licenses. Experts predict that in the next 3-5 years, the number of domestic direct sales will exceed the foreign investment enterprise, direct sales to break the foreign monopoly market structure, the end of the direct selling industry in the profits of the times.

Reporter recently Amway Sales offices learn that from April, Amway (China) to restart the application for acceptance of its dealers to work in the future sales performance of individual sales representatives to meet the company standards as long as three months, the dealer can apply. The application Amway direct selling license in the last year, had previously been suspended.

The application is considered the industry’s recovery in 2007, move the direct selling industry.

2006, the direct selling business license because of limited experience, the overall decline in performance. Last year, despite an overall decline in performance

foreign direct sales companies were not within the officially announced that sales in 2006, but this does not affect the outside of the enterprise performance predictions. It is estimated that last year, China’s direct selling market is the overall sales decline, the majority was not reached before the card company sales expectations.

From a sales point of view, direct sales giant Amway’s 2005 sales in China reached 15 billion yuan, while the 2006 policy-based adjustment factors, the market there overall downward trend, with Amway launched a new, clear ” individual payment “business system sales to some extent be affected. Amway Internal relevant sources, their decline in 2006 sales of approximately 30 billion, about 12 billion yuan in total, dropping by about 23%. Are Lee era, “China’s direct selling industry is still very young, and domestic direct foreign investment is still mainstream though. “direct marketing expert, Liu Zhong, Dacheng Law Firm, said that the domination of foreign capital in the next three years will certainly be broken, the number of domestic-funded enterprises will certainly be more than direct foreign investment amount.

“Foreign capital will not only consistent with, and China will usher in all direct marketing industry, Lee era.” A senior foreign direct selling companies have also told reporters that prediction.

This, the Chinese Business Economic Association executive director, an expert on direct selling in China, said Hu Yuanjiang, any industry, after entering a certain market phase will be the formation of several Army, all Corps is to return to division.

Huyuan Jiang said that the era of so much interest all than to say that profiteering is over. “This ratio of 15% to 30%, otherwise the industry is profiteering.” According to Hu Yuanjiang introduced in the future performance of the direct selling industry will no longer appear before the growth rate of over 30%, and will return to a normal level of growth .

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posted by Philip Harman on Jun 30

Answer For Search And Social Media Marketing For Tough Times By Rajiv Parikh

I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts.

Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with less. Focusing the Q&A on strategies and spending choices across PPC, SEO and Social Media Marketing must have struck a chord because we covered more questions in greater depth than I anticipated.

The savvy search marketers at SMX zeroed in on questions like “PPC advertising–Technology or Human Driven?” and “Social Media Marketing for brand reputation monitoring and brand healing?”. Folks wanted to hear about Ford’s Scott Monty smartly using social media to nip a PR nightmare in the bud. I went on to explain how a major travel firm used the social media group at Position2 to turn around negative sentiment from a promotion gone wrong.

In these tough times, every search/online marketing manager and CMO is ready to listen to innovative approaches. I’m glad the Q&A lifted attention from each company’s specific business challenges and the sometimes arcane technical aspects of a conference for experts.

About Position2

Position2 is a full service search engine marketing agency, combining the performance goals of clients with a comprehensive and fully integrated methodology to increase traffic, leads, sales and brand identity. With delivery centers in the US and Asia, Position2 provides pay per click advertising (PPC) management, search engine optimization (SEO), social media marketing (SMM) and web analytics services. A personalized yet systematic approach allows Position2 to provide reliable services for clients ranging from startups to Fortune 500 worldwide. With a client management center in the US and a full service delivery center in India, Position2 provides a comprehensive range of SEM services that allow clients of all sizes to reach their customer acquisition goals with client friendly performance-based fees.

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posted by Philip Harman on Jun 28

How to Evaluate Organizational Performance in Economic Hard Times

Weâ??ve all made the decision to improve our appearance at some point in our lives.  Maybe weâ??ve decided we were going to lose weight by dieting and exercise.  Or maybe weâ??ve decided to gain strength by lifting weights.  The first thing we did was stepped on that scale and said â??Wow, I need to lose a few poundsâ?.  Or we ran to the gym and measured our strength and endurance at various exercises.

What we were actually doing was creating a baseline.  We were creating a snapshot of our current selves.  Letâ??s just pretend that we didnâ??t baseline our current self, we didnâ??t have our measurements, and based personal goals based on Miss America, or Mr. Universeâ??s appearance.  We wouldnâ??t capitalize on the available data (our current selves) and set realistic goals.  Shortly, weâ??d become frustrated, lose motivation, and eventually fail.

Likewise, businesses often donâ??t capitalize on available data to get them through difficult times.  With a new year beginning and growing concerns of our economic future, now is a good time to evaluate our current environments and identify our organizational strengths, weaknesses and areas for improvements and cost savings.  This article discusses the value of baselining organizational performance, different baselining approaches your organization can, and overcoming variables that add complexity to your performance baselines.

Baselining involves using historical performance data to calculate averages and standard deviations.  The average establishes the baseline and the standard deviation is a percentage change in the baseline deemed acceptable.  When performance exceeds the standard deviation, some specified action is usually required.

If your organization has clear, specific goals and objectives, the data to be used in the baseline is easier to determine.   And of course, if goals and objectives are vague or unclear, it can be difficult to identify important baseline data.  But given these tough financial times, it is probably most beneficial to focus on financial performance and key processes.

A performance baseline is performance information gathered to evaluate your current state and measure variations to gauge successes and failures within the organization.  Baselines may also be used to establish goals and standards, to set SLA metrics and performance thresholds, and to make important decisions.   But perhaps the most important, but overlooked reason we do performance baselines is to refocus our organizations on whatâ??s important.  You may have done a baseline a couple of years ago, but chances are you are still measuring the same things you measured back then.  Performance a new baseline forces us to re-evaluate whatâ??s important to organization as it endures the constant changes brought on by this dynamic economy.

Types of Performance Baselines

There are three types of baselines:  rolling baselines, recurring time-based baselines, and specific date baselines.   Rolling baselines compare current performance metrics with a period of time preceeding the current period.  An example would be comparing last monthâ??s performance to the average performance of the previous 12 months.  Recurring time-based baselines compare current performance metrics with performance baselines calculated for the same length of periods.  Daily or weekly baselines are good examples of recurring time-based baselines.  Specific date baselines compare current performance metrics with the metrics from a specific date.  For example, gathering baseline sales metrics for the day after Christmas.

Complexitites of Baselining Performance

Historical baselines often answer the question â??how many?â? such as â??how many tickets were created over a given period of time?â?Â  The historical baseline data are the averages of such counts over that specified period.  Baselines can be relative to any arbitrary point in time.

While this seems simple, it gets more complex when you take into effect some of the following variables:  processes that take several days to complete, business hours calculations (e.g. M-F, 9-5, excluding holidays or specific dates), calculations involving multiple time zones, and calculation involving phased implementations.

When processes extend for multiple days, counting and time calculations become considerably more difficult, especially when a reporting tool is not utilized.  Processes executed on business days and during business hours are also more difficult.  In this case the proper divisor at the Day level is the number of business days in the last 365 calendar days, taking into account weekends and holidays.  The divisor at the Hours level is the number of business hours in the last 24 hour period.  Calculations with Multiple Time Zones can span across multiple cities around the world, reflecting different holidays and work norms.  The baseline divisor thus becomes a function not only of Time but also of Location, thus further complicating the process.  Projects utilizing phased implementations where new locations or divisions go â??liveâ? as the enterprise expands (such as in a phased Enterprise Resource Planning implementation).  In this case, the baseline calculation must take into account how long a particular location has been live in order to obtain an accurate baseline.

Understanding Variables and Standard Deviations

Variance and Standard Deviation are measures of how spread out a distribution is. In other words, they are measures of variability.  The spread is the degree to which scores on the variable differ from each other. If every score on the variable were about equal, the variable would have very little spread. Standard Deviation is the square root of the variance. It is the most commonly used measure of spread.  An important attribute of the standard deviation as a measure of spread is that if the mean and standard deviation of a normal distribution are known, it is possible to compute the percentile rank associated with any given score.   In a normal distribution, about 68% of the scores are within one standard deviation of the mean and about 95% of the scores are within two standard deviations of the mean.

Identifying the Right Data to Baseline

Thereâ??s a basic rule to identifying the right data to baseline:  1) measure what your customers say is important, 2) measure areas where there are problems youâ??d like to solve, and 3) measure the business objectives you are aiming to achieve.  If your organization has clear, specific goals and objectives, the data to be used in the baseline is easier to determine.   However, if goals and objectives are vague or unclear, it is difficult to identify important baseline data.  Measurements should be aligned to your organizationâ??s objectives and should be SMART (Specific, Measurable, Actionable, Relevant, and Timely).

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posted by Philip Harman on Jun 22

Social Media Marketing – Share Good News About Your Business During Bad Times

To secure new business in a tough economy, your company needs to appear stable and reliable. Social media marketing is one of the best ways to spread good news about your company and build an image of dependability and success.

The Role of Social Media in Enhancing Your Image

As the saying goes, image is everything. That statement is especially true during difficult economic times. As Rich Tehrani of TMCNet states in a recent article, people looking to make purchases want a company they can count on, and outward appearance is the key to creating an image of stability. Is he saying you should lie about the state of your company just to get sales? Absolutely not. What he’s saying is that you should play up the positive news to boost your image:

”… all companies need to over saturate the markets they serve with the best news they can create. This is regardless of how well they are doing. If sales are generally good now, it makes even more sense to focus on putting a halo around your brand to protect it from bad times which may or may not be ahead. Customer wins, new product launches, a new green data center, a widget that does something useful – if you have any of these, issue a release and try to get some positive media coverage.”

In addition to press releases, Tehrani suggests that companies continue marketing through a variety of means, including social media.

A Social Media Marketing Firm Can Build a Positive Profile for You

Social media sites present one of the greatest marketing opportunities for businesses that are interested in establishing a real relationship with their customers. That last phrase is of great importance – social media marketing will not work if you don’t get involved in a real and meaningful way.

What does that mean? You can’t just create a Facebook page and leave it at that. You need to become a part of the community that exists on the social media site, whether it be Facebook, LinkedIn or Twitter.

You need to analyze which sites are best for your type of business, and determine what kind of content will register with the people in these various online communities.

You also need regular communication so you can participate fully in the “social” aspect of these sites.

Marketing with social media is labour-intensive, but it is worth it. Fortunately, you don’t need to do all the work yourself. Online marketing firms that specialize in social media marketing can do all the legwork for you.

What a Social Media Marketing Firm Will Do

Your social media marketing partner will conduct the research you need to get started on the most widely used social media sites. The company will prepare content for you and make sure your pages are updated regularly. Their efforts will result in an authentic and positive online profile for your company.

Social media marketing is the next wave of online marketing. Catch the wave now and you’ll be able to ride out the recession and be in a stronger position when good times return.

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posted by Philip Harman on Apr 22

With the economy continuing to worsen, how do you plan next year?

Temporarily putting aside financial and economic worries, 3 fundamental truths will guide your your planning.

Truth #1: Homes will still be bought and sold

Yes there will not be as many buyers.

And there will be fewer clients, with more listing and anxious sellers than in the recent past.

With fewer clients in the market, the competition will be more intense than ever before.

Certainly listing prices will also be lower than in previous years.

As a result, you will have to work harder and and smarter to generate leads and produce new business. It’s also likely that average commission per transaction will be less next year that last year.

To maintain your 2008 income level you will probably be required to look after more clients next year.

But that is not all bad…more clients increase the cumulative lifetime value of clients and generate more repeat and referral business.

Realistically, the end of a busy market does not result in the disappearance of either the market itself or its clients. The shift to a slower market simply requires you to work even smarter at finding the those people who need your help.

Truth #2: All good…and bad…things will end sooner or later

Inevitably, when we are enjoying good times, they end sooner than we would like.

On the other hand, we usually feel that bad times last too long.

For most of the past two decades, we have enjoyed unequaled economic growth.

Many economists believed the good times would have ended sooner…for most of us they ended too soon.

No one knows how long the current ongoing economic turmoil will last.

Most people do however believe that it will in fact end…sooner or later.

From my experience, there are two important things that I have learned.

One is that regardless of how great they are, good times don’t last forever. Certainly it’s good to celebrate prosperity-generated success…but not too much…it’s not permanent.

Conversely don’t let the frustrations of a weakening economy drag you down too low—things will improve almost before you know it.

And secondly, when you run your own business, believe the best is yet to come, but anticipate the worst.

Certainly the current economic turmoil will end—but until then, we have to accept the reality that they are here.

Truth #3: You cannot control the economy—you can only control how you respond

Even the brightest and presumably most capable, economists and politicians cannot control the global economy.

Don’t let yourself to get dragged down and depressed by the ongoing flood of upsetting economic news.

Instead, focus on what you can control—your actions.

Continue Doing What You Are Good At

Keep doing what you do well: finding and serving clients.

Improve your marketing…don’t ignore it.

Modify your marketing plan to reflect the economic uncertainties. Determine how you and the

resources available to you will help you outlast the bad times and continue to succeed when better times return.

Economic uncertainty also impacts clients.

They need you to advise them about market conditions in their neighborhood. And equally important, they need the reassurance that you are still ready, willing and able to help them.

By Looking After Your Clients, They Will Continue To Look After You

Changing economic conditions increase the importance of keeping in touch with clients.

And when you look after your clients, they will also look after you. As you keep in touch with them, providing them with necessary information, they continue to generate repeat and referral business for you.

It is through this ongoing source of new business that you will surviving the economic downturn and thrive when better times return.

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posted by Philip Harman on Apr 16

The tough economic times have adversely affected everyone including the world at large. With increasing poverty, poor education systems and less job opportunities, there has been an alarming need to come up with a summit to discuss these issues.

A summit to look into the state of business men and individuals facing tough times due to the difficult economic times was set in Glasgow-Scotland. The meeting brought in the education secretary Fiona and the UK minister for state, together with representatives of trade unions among other attendants. The summit basically discussed the need to build on support from the partnership action for continuing employment, which basically helps employees and organizations whenever they face financial instabilities.

The summit also studied the challenges which lied ahead of the Scottish and the US market, and the solutions to prevent such occurrence in the market. The event based its discussion on the citizens and the possible ways of supporting them, to get back to their various working places as soon as possible. In this case they decided to make an additional amount to the budget to help such individuals in their places of employment.

The event set goals and targets to recovering tourism and energy as well as food and drinks, some basics which have been largely affected by the economy. The education secretary said that even though the tough economic times brought in many difficulties, they were set and determined to work with various organizations and agencies to ensure that the problem is fixed.

On the other hand, the inner city economic forum summit was held in Miami with the major aim of ensuring growth in the inner city economy. The summit was held at a more unique time when the economy was doing extremely poor. The event’s goal was meant to create a business environment in the city, that will basically create more job opportunities as well as supporting growth which will in turn boost the overall economic progress of the nation.

The two day summit was based on issues affecting the inner city as well as the tough economic times and how to bring in change and overall growth in the economy.

Such issues as the democrat’s urban policy plan, which was believed to bring in great and positive changes in the economy, the summit expressed their trust in the plan stating that the plan will be a great idea in changing the current state.

The summit intensely focused on four major policy areas, which included infrastructure, capital flows, workforce and housing. The main agenda in dealing with such issue was to lay out the key challenges to the economy and the possible solutions to such issues and much more ensure a stable economic growth in the inner city and all over the country.

The summit proved to be one of the successful summits providing support and useful measures to improve overall economic state of the nation. There is great hope that with the great implementations by the summits, the results will bring in great tidings for the country’s economy.

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posted by Philip Harman on Mar 28

I’m looking to buy a home in Mississippi for cash, preferably for a fraction of it’s value. Can the general public go to these auctions?

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posted by Philip Harman on Feb 24

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