Does Your Business Marketing Strategy Meet These Criteria?

How much better would your business marketing strategy be if someone told you how to evaluate it? Marketing plans can fall below expectation for several reasons. One very common reason for missing the mark is the strategy and not the marketing plan or even the marketing tactics.

Here are five tests of a business marketing strategy that must be met if your marketing plan and your activities are expected to succeed.

1. Shared goals with business strategy. It is absolutely necessary that you align your business marketing strategy with your business strategy. The marketing strategy needs to emanate from the business strategy. For example, if your plan is to grow your legal practice by promoting a focus on estate planning, it does not make a great deal of sense to advertise a focus on legal defense for juvenile delinquents.

2. Respect the budget. The budget sets the limits for your business marketing strategy. No matter what audience you need to reach or what product or service you are marketing, budgets define reality. You must keep things in perspective within those limits if you expect to meet your marketing objectives.

3. Comprehensive. Your business marketing strategy should outline all of your marketing goals, as well as the tactics you will use to accomplish them. It needs to encompass all of your marketing activities – traditional, internet, mobile, point of sale, etc. But it also needs to allow just enough flexibility to permit you to make some changes in order to take advantage of an unanticipated opportunity with a very high chance of success.

To Join or Learn About the KulaBrands Business Model See Full Details and View a Recorded Webinar at Click Here

 

4. Balanced. It is unlikely that you will be reaching out to a single, narrowly defined demographic within your target audience or that you will use a single marketing tactic. A successful business marketing strategy will include ways to reach several segments of your target audience and will speak to those people through more than one medium.

5. Customer centric. A good strategy will result from profound knowledge of your target market. It will use the tactics calculated to speak clearly to that audience. It will reflect your understanding of the information they need to hear and the method of communication they prefer.

If your business marketing strategy includes these five marks of a good strategy, you can rest assured that you are starting down the marketing path headed in the right direction and with the basic tools you need to reach your desired destination.

If you own a small business and want more information about lead generation, view the free video, “How Article Promotion Can Send 25,000 Visitors to Your Site Each Month – For Free.”

More Business Marketing Articles

Please follow and like us:
RSS
Follow by Email
Facebook
Facebook
Google+
http://videos4you.com/does-your-business-marketing-strategy-meet-these-criteria/
SHARE
Pinterest
Pinterest
LinkedIn
INSTAGRAM

Hello there,


I'm writing to you because I just discovered a project that is totally amazing!


The Cofounder and former CEO of Priceline, Jeff Hoffman who just spoke at the UN yesterday about his area of expertise which is entrepreneurship is now the official spokesperson and advisor on the kulaBrands™ team.


Anyone who sees this has the opportunity to be a part of a grassroots movement called kulaBrands™, which has the very real potential to become the premier launchpad for creating the next household name brands of the future.


Here's the 2 minute snapshot of our community project:


kulaBrands™ is a unique patent pending business model, which enables creative and talented, artists, inventors, and authors to partner with a community of likeminded people, who will support them in transforming their visions into reality.


There are THREE Key areas to focus on, in order for any project to be truly successful: Funding, Marketing and Sales.


Our business model, provides the Platform, for Ordinary people, and home based entrepreneurs, to assist project creators, in ALL THREE of these Key areas.


Funding, is dramatically more accessible now, through the mechanism of reward-based crowdfunding.


Relevant market exposure, is achieved by a hybrid, of our engaged community members, and our At-Will Automated social media Publishing software.


Sales revenue is driven by our highly incentivised community, through tried and true affiliate commission programs, utilizing high converting sales pages, as well as word of mouth advertising for success in both on and offline sales channels.


This allows us to Utilize the 300 Billion Dollar Direct Sales Industry to Leverage the Power of the 26 TRILLION Dollar Global RETAIL Market in order develop these projects into International Brands.


Technology today, is facilitating greater individual social reach and leverage, and when used to its full advantage, provides a Blue Ocean of opportunity, in which to monetize their activities. This will make it easier, faster, and more likely that a project will have a successful launch into the marketplace.


It is well known, that royalties are one of the ideal revenue sources in the world.

However, until now, royalties have been available only to a small segment of the population. The kulaBrands™ model is opening up an opportunity for large-scale collaboration, in generating royalty income for the masses.

Learn More Click Here


Awesomely.jpg

To our collective success!