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Learn how to create authentic UGC-style product videos using AI tools—perfect for marketing, eCommerce, and boosting engagement without hiring creators!
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In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.
Get a copy of Seth Godin’s newest book “This is Strategy” here: https://seths.blog/tis/
Ready to level up together?
👉Founder’s Mastermind for top founders: https://www.levelingup.com/founders
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain – Ad Agency focused on innovation https://www.singlegrain.com
Connect with us!
IG: https://www.instagram.com/ericosiu/
⏰Timecodes ⏰
00:00 – Understanding Modern Marketing Misconceptions
02:52 – The Philosophy of Strategy
05:47 – The Importance of Focus in Marketing
09:04 – Games and Infinite Play in Business
11:57 – Empathy and Its Role in Strategy
14:47 – Navigating Systems in Business
18:05 – The Power of Time in Strategy
21:00 – Generosity and Authenticity in Business
23:50 – The Strategy Behind Book Publishing
29:10 – The Journey of Writing and Its Impact
31:35 – The Birth of Email Marketing
35:48 – The Importance of Focus in Business
39:55 – Understanding Long-Term Games
43:45 – The Transformative Power of AI
48:34 – Education and the Need for Change Agents
49:58 – Mastering the Art of Storytelling
53:50 – The Balance Between Hustle and Patience
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