Business | LiveGood - Today

November 18, 2014

Facebook Marketing for your Business

This is the buzz word since last year. However, still there are major portion of organizations could not realize the use of facebook. In practically, some companies are really successful and some are failed. Therefore some people are reluctant to invest on social media strategies.

Before making a decision no investing on facebook marketing or any other social media marketing strategies, it is worth to analysis, how these social media channels make a sense for your business. What type of customers you have and how they behave on social networking sites, what are the goals that your company expecting to gain through social media channels etc. It will be a good foundation for your marketing effort on social media channels and have a good direction.

When you do facebook marketing, there are several options available for you. Facebook pages, advertising, groups, and profiles. Demographic of facebook is highly important. You may not needed to target entire 550 million facebook users at once. It is great pleasure, that data mining of facebook team done a great job on demographic classification for their user base. Geographic location, gender, education, age, interest, hobbies and many more criteria can be selected while you doing advertising.

Customer interaction with your content is the main area that can be achieved through pages, groups and profiles. Wall, news fees, link sharing, notes, feeds are tools available on facebook for content sharing and increase engagement. This is not only for your existing customers, new customers can be attract through these tools. Many specialists says that facebook is a part of multi step sales cycle. Social Media sites will be new way of adding new customers to your business while reinforcing your brand to existing customers.

Participation on facebook and other social media channels are must and should implement carefully. Daily posting is great, if you have something valuable to share. If not, few time a week also acceptable. Facebook insight shows you that how your fans have engaged on your page. If useful and sharable content on the page, you can see significant difference through insight how it was affected. Some research findings revealed that consumers are expecting to share content on facebook and twitter and commenting on blog reading.

No of fans for the page, fans comments, sharing, likes are on page conversions on facebook and signing up to your web site, use coupon or direct inquiries or referral buying through your site would be indirect conversion for your facebook marketing effort. As I mention above, before your start the campaign, your goals should be set up and once the campaign run, periodically results should be measured. Insight and your own tracking system will help on this end.

Larry Steevan is PR Manager at R U Wewbd , wed development company and they are specialized as Web designing in Melbourne and as SEO company in Melbourne

August 9, 2014

Starting A Successful Home Based Business

Without a doubt, working from home or having a home business is very appealing to many people these days. Home based business can provide you both time and financial freedom if done right.

There are a ton of benefits of a home based business. Among them are:

1. Flexibility.

Home business can give you a lot of flexibility. For instance, you can set your own work schedule. You can decide which day you work and for how long. You can also decide when you want to take your holidays. If you have a family, you can allocate time and do your duty as a parent.

2. More Cost-Effective

It is more cost-effective compared to setting up a business in another location, because you do not need to pay for rent, utilities, as well as transportation to and from your house and business location. If you establish a business at home, your overhead will be relatively lesser and your net income will be greater.

3. Be your own Boss.

No need to worry about somebody bossing you around. No need to worry about somebody giving you work deadlines. No need to worry about somebody giving you too much workload.

The popularity of home based business is understandable. Besides providing great opportunity to earn great income, it also gives you freedom.

There are many successful home business entrepreneurs these days. However, many have tried and failed miserably as well.

So, before you decide to get involved in a home based business, please make sure you know what kind of business are you planning to get into. It may be something unique that you believe will be a hit; it may be about something that you have complete knowledge about; or it could be something that is currently speeding on the business highway.

Market Research

The first step is to do some market research. You see, market always come first. Many people make the mistake by starting a business without doing a proper market research. You should not fall for this trap. Remember that there will be no business if there is no market.

By doing a proper market research, you will understand what people want and what they want to buy. How can you satisfy your customers if you don’t understand their needs and requirements? So, make sure you do your research first before jumping into a business venture.

Make room for new ideas. Introducing something new in the market can make or break you. The world has been a witness to the successes of risk takers who chose to open the world’s eyes to something new. However, there is no way of knowing whether your idea is going to be a hit, until you have conducted a proper market research.

Another common mistake people make is to start in something that they like. They assume that if they like something, others will also like it. Well, this is a BIG mistake and can lead you to total failure. Never make any assumption that people will like what you personally like. The only thing to find out what people like is through a thorough market research.

Following the trend is both good and bad, so you have to be really careful. When you open a business that is currently doing well in the market, you can expect good business right from the beginning but then you can suffer great losses when the trend dies. With this, you have to be able to determine between mere trends and great ideas that will survive for a long time, especially if you are looking for longevity and stability business.

Of course, there is no guarantee that you will succeed in business even if you have done your research. However, doing research is much better than not doing it. You see, if you don’t do a proper research, you are actually jumping into something with a blindfold. It is like shooting a target in the dark.

So, if you have a strong determination and desire for success, go for it. Do some market research to find out what business opportunity is promising, set it up and work hard to make it a successful business.

Discover the secret to a successful Internet based home business: G Headshot Review and Blog Blueprint Review.

July 29, 2014

Business to Business Marketing

Business-to-business marketing is the marketing of goods and services to businesses in order to keep those companies operating. Business-to-business marketing is therefore about meeting the needs of other businesses, though finally the demand for the products made by these businesses is likely to be determined by consumers in their homes. The most common business-to-business markets are manufacturers, resellers, the government and non-profit institutions. Most businesses that fall into these categories do make some money off of a consumer base; however, the majority of their capital is made off of other businesses.

Business-to-business is also used in the context of communication and collaboration. Many businesses are now using social media to connect with their consumers (B2C); however, they are now using similar tools within the business so employees can connect with one another. When communication is taking place amongst employees, this can be referred to as “B2B” communication. An important distinguishing feature of business-to-business markets is the importance of the personal relationship. A small customer base that buys regularly from the business-to-business supplier is relatively easy to talk to. Sales and technical representatives visit the customers. People are on first-name terms. Personal relationships and trust develop. It is not unusual for a business-to-business supplier to have customers that have been loyal and committed for many years.

The biggest differences between business-to-business and business-to-consumer marketing are the types of goods and services being marketed and the types of entities the goods and services are being marketed to. Business-to-business marketers promote goods and services that will help other companies run. Some of the things businesses produce for other businesses include equipment, components, raw materials, processing services and supplies. Also, the goals of businesses and consumers are often the same. When choosing a company for goods and services, most consumers and businesses will make a decision based upon price, quality, delivery time and their history with the business. Other considerations might be the availability of the product or service and the quality of customer service if something goes wrong.

Business-to-business marketing is currently one of the fastest-growing areas of marketing. As technology brings more businesses together, companies are beginning to court each other far more insistently. And as technology makes the world a smaller place, it becomes more important for marketing and sales professionals to understand and implement the principles of business-to-business marketing.

Yasir Samad is a head marketing and SEO consultant for
Hilal Technology. Hilal Technology provides a
wide range of SEO and website design services.

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July 26, 2014

How To Start A Home Based Dj Business

Looking to break into the music industry without ever singing a note or strumming a cord? Then consider starting a DJ business. The Disc jockey business is perfect for the music lover and enthusiast who is passionate about music and who is a “people person”. There are many DJ businesses that are quite profitable, and with this type of business, you don’t need to dedicate yourself to it full time. Most businesses are part time “gigs” with most of the work being done at night and on the weekends. This means that you can keep your day job, at least in the beginning, until your company takes off and you can make a living from it. This is a fun venture that has a party atmosphere attached to it, so it appeals to a fun person who likes to party but who has a serious head on his or her shoulders.

What You Will Need

To start a DJ business, you will need some good stereo equipment that is capable of rocking out a packed house, an amplifier, a microphone, a collection of CDS or at least MP3s, a computer, and reliable transportation to haul it all from venue to venue. It is notable that there are some great disc jockey programs out there that you can use to help you present your show more efficiently, so it may be wise to invest in one of those. Some DJ’s also provide their own lighting, although this is optional; if you decide to offer strobe lighting or other special effects, you can obviously charge more for your services.

Getting Started

The DJ business is not for everyone, largely because it takes patience to really establish yourself as a talented disc jockey and keep your calendar booked. Starting out, you can expect to ask for less money than those more experienced, and to perhaps even do some pro bono work for local schools and organizations – just to get yourself out there in the spotlight to show your skills. This is a great way to drum up business in the future by showcasing your talents today.

Attracting Clients

When attracting clients, the aforementioned free services are a big help. But you will want to advertise your business and get some real clients, too. Put up some posters, pass out fliers, print out business cards and distribute them and have your friends and family do the same. Contact different organizations and let them know that you have started a new DJ business, and post some regular ads in your local newspaper under the entertainment section. Take advantage of Craigslist.Org to post ads for free. Don’t overlook establishing a website for your new company to promote your services. This will open the door to a whole world of possible clients for you. Make sure that your website is well equipped with videos of you in action, and that you have a contact form in place so that folks can request you to DJ their events.

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