In this video, I’m going to show you how I turned into ,000 in just 24 hours using the power of email marketing.
Email marketing is one of the most powerful marketing tools available, and it can be used to grow your business quickly and easily. In this video, I’m going to show you how to create an email campaign, target your audience, and drive conversions. After watching this video, you’ll have the skills you need to start emailing your customers and turning your into ,000 in no time!
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
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Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
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Eric Worre | How to Close | Watch me close using Eric Worre’s closing questions!
Finally! the long awaited follow up to my first video “How to invite, 7 step invite process”
In this video, watch me close live in real time using Eric Worre’s 5 closing questions. I’ve used this closing technique hundreds of times and it works nearly 100% of the time. ALWAYS REMEMBER, the person asking the questions is ALWAYS in control of the conversation. 2nd, when your prospect gives you the buying signal, ASK FOR THE CLOSE! Hope this helps you! Feel free to leave comments, or reach out to me for help you may need in your business. Or reach me at JMauter1970@gmail.com
MLM Closing
MLM recruiting
Eric Worre
Ray Higdon
DSD
Drop Ship Domination
Dream Team
Unit of Prosperity
UOP
Network Marketing
Eric Worre | Here I successfully invite using Eric Worre’s 7 step invite process. I have had great success in following this system of exposing my opportunity and using scripts. It would like to reach out to me for tips and help please subscribe and leave a comment or email me at JMauter1970@gmail.com
This video was produced by Evolution Media as a homage to some of the greatest business leaders of our time. We do not own the footage, music or audio. It was developed to inspire others and show how some of the most successful people in business started out from nothing “rags to riches” and became wealthy in all areas in life by Never giving up and doing what they loved.
Thanks to the following:
– Steve Jobs,
– Oprah Winfrey
– Mark Zuckerberg
– Larry Page
– Jeff Bezos
– Richard Branson
– Eric Thomas
– Tony Robbins
– Les Brown
– Zig Ziglar
I hope this inspired you the way I felt when I made it. Please feel free to subscribe to our channel, like the video, share it and comment for other videos and ideas.
Video produced by Luka Yang of Evolution Media. Video Rating: / 5
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Watch an esteemed panel of new and seasoned CEOs from some of Ontario’s most successful companies in this video. Hear first-hand about the strategies they took, gain valuable insight on what they did to make their businesses a success and listen to their unique perspectives on what they learned along the way.
Moderator:
Ian Portsmouth, Publisher and Editor, PROFIT
Panellists:
Kunal Gupta, Chief Executive Officer, Polar Mobile
Albert Lai, Co-founder and CEO, Big Viking Games
Sir Terry Matthews, Founder and Chairman, Wesley Clover
For more information about Ontario Centres of Excellence (OCE), visit www.oce-ontario.org. To learn about OCE’s Discovery conference, held annually in Toronto, Canada, visit www.ocediscovery.com.
