While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney.
For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products. However, with Disney entering the gallery of trendy tattoos, it became apparent that there is a deeper explanation for brand tattoos becoming more and more fashionable.
Strong brands create strong associations and customers use those associations as a way to express their personality. Therefore, whether or not you want your target audience to enter the next tattoo shop asking to permanently decorate their body with your company’s or product’s logo is a matter of choice. Whether or not you want your target audience to feel as if your brand is part of their personality is not.
We see ourselves as tattoo artists but instead of drawing tattoos with needles and brushes, we employ a large array of marketing tools that allow us to help you leave a mark in your audience’s heart by bridging the gap between your current communication and the strong brand you want to built for your company, products, and/or services.
Having an adequate marketing strategy plays a crucial role in addressing this gap efficiently and effectively. A good marketing strategy will identify your customers’ needs and long term expectations and address them in a proactive manner that allows you either to operate on a niche market where there are no competitors addressing the same needs or to gain a competitive advantage that will help you increase your market share.
While establishing the areas in which to concentrate your company’s resources in order to satisfy your stakeholders’ needs requires strong knowledge of the market and of the marketing efforts with the highest return on investment.
This type of knowledge comes either from investing in marketing research projects or from relying on the services of a specialized marketing company that can help you cut costs by building on its experience with similar companies in order to transfer best practices and adapt them to your companies’ needs.
Furthermore, a marketing strategy cannot be successful without being integrated into a company’s strategy, neither without further integrating the communication strategy nor without being aligned with the strategy of other functional areas such as finance and operations. A successful marketing strategy is often synonymous with strong alignment between the present and future changes in the business environment, your company’s strategy, your marketing strategy, and the communication strategy you use to promote the products and/or services you bring to the market. As a growing organization it is often difficult to differentiate between your general goals and your marketing specific expectations, to design a cohesive strategy at all these different levels, to employ tactics that will ensure a successful implementation of your marketing strategy, and to permanently calibrate this implementation depending on the existent and potential changes within or outside your organization.
We possess the knowledge base and the skill set that allow us to easily understand your goals and transpose them into SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) marketing objectives and successful marketing strategies.
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