Promotional Marketing Strategies

The promotional marketing is an integral part of the company’s overall marketing strategy where line advertising and promotions budgets are blurring in between. This signals a strong development of promotional marketing for business with their overall advertising budget.

What do you mean by Promotional Marketing?

Promotional marketing is a business marketing strategy designed to inspire customers to make an informed decision to purchase materials for their specific product campaign.
This technique includes variety of promotional activities as such as:

• Contests – There is always something for people to win and have fun claiming prices. This offers an attractive marketing strategy for small businesses to get new clients and create awareness.
• Coupons – This provides an affordable marketing strategy for small business.
• Sampling- This is free distribution of samples. This delights customers and at the same time make, them test and experience the product or service. Giving free samples or products may seem expenses or rings out costs without returns. However, the returns of this activity are through the free advertisement you are enjoying while they continue to carry and show your samples around to other people. This is the bestseller technique.

Creating Powerful Promotional Marketing

Establish your objective and plan your promotional campaign specifically the materials to distribute, the cost, and the discounts. Keep in mind the following questions:

• What is the specific objective of the promotional activity? Is it plainly collecting names as leads or giving discounts to gain bigger customer base?
• What specific market are you trying to penetrate?
• What activity works best for your target customers? Is it coupons, sweepstakes, or free sampling?
• What are the appropriate budget and the quota?
• Is it in compliance with State and Federal laws?

To Join or Learn About the KulaBrands Business Model See Full Details and View a Recorded Webinar at Click Here


Promotional advertising rewards must follow the guidelines preset by the law. It also states that when you tie up a free offer to product purchase, the price of the product must remain the same. This involves the product, place, price, and promotion aspect of marketing.

Above the line, promotion includes promotion in media such as television, radio, newspaper, internet, and mobiles. This is where the advertisers pay for the ads. Below the line, promotion includes all other promotions such as sponsorship, product placements, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, and trade shows.

Over time, companies have been exerting effort and putting on many funds to promotional materials and other form of campaign. The regular spending by small and large businesses on marketing is a clear indication that promos do work. Apply promotional marketing to your small businesses and experience a sales boost.

If you would like to see and learn more about our promotional products, and promotional printing, please visit the website.

Find More Marketing Strategies Articles

Please follow and like us:
Follow by Email

Hello there,

I'm writing to you because I just discovered a project that is totally amazing!

The Cofounder and former CEO of Priceline, Jeff Hoffman who just spoke at the UN yesterday about his area of expertise which is entrepreneurship is now the official spokesperson and advisor on the kulaBrands™ team.

Anyone who sees this has the opportunity to be a part of a grassroots movement called kulaBrands™, which has the very real potential to become the premier launchpad for creating the next household name brands of the future.

Here's the 2 minute snapshot of our community project:

kulaBrands™ is a unique patent pending business model, which enables creative and talented, artists, inventors, and authors to partner with a community of likeminded people, who will support them in transforming their visions into reality.

There are THREE Key areas to focus on, in order for any project to be truly successful: Funding, Marketing and Sales.

Our business model, provides the Platform, for Ordinary people, and home based entrepreneurs, to assist project creators, in ALL THREE of these Key areas.

Funding, is dramatically more accessible now, through the mechanism of reward-based crowdfunding.

Relevant market exposure, is achieved by a hybrid, of our engaged community members, and our At-Will Automated social media Publishing software.

Sales revenue is driven by our highly incentivised community, through tried and true affiliate commission programs, utilizing high converting sales pages, as well as word of mouth advertising for success in both on and offline sales channels.

This allows us to Utilize the 300 Billion Dollar Direct Sales Industry to Leverage the Power of the 26 TRILLION Dollar Global RETAIL Market in order develop these projects into International Brands.

Technology today, is facilitating greater individual social reach and leverage, and when used to its full advantage, provides a Blue Ocean of opportunity, in which to monetize their activities. This will make it easier, faster, and more likely that a project will have a successful launch into the marketplace.

It is well known, that royalties are one of the ideal revenue sources in the world.

However, until now, royalties have been available only to a small segment of the population. The kulaBrands™ model is opening up an opportunity for large-scale collaboration, in generating royalty income for the masses.

Learn More Click Here


To our collective success!