Category: Marketing Strategies

Marketing Strategies

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This Is the Smartest Way to Use AI for Marketing in 2025

 

> This Is the Smartest Way to Use AI for Marketing in 2025

*Want our exact prompt that turns AI into a marketing machine? Get it here: https://clickhubspot.com/kdv*
Ep. 339
Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks?
Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the competition.
Mentions
Perplexity Labs ⁠https://www.perplexity.ai/hub/blog/introducing-perplexity-labs⁠
Claude ⁠https://claude.ai

Time Stamps
00:00 Future Marketing Playbook with AI
03:00 Building Ideal Customer Profiles
06:07 Building Customer Profiles Efficiently
11:15 Targeted LinkedIn Audience Strategy
14:15 Targeting KPIs for Growth Audiences
17:01 New Metric Clustering for Marketing
22:03 Micro Audience Engagement Strategy
26:04 Expanding KPI Seed List
27:03 Micro Audience Targeting via Synergy

Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot’s SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Video Rating: / 5

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This AI Marketing Strategy Would Cost You $25K – But It’s FREE

 

> This AI Marketing Strategy Would Cost You K - But It’s FREE

*Curious how we used AI to skyrocket our conversion by 82%? Find out here: https://clickhubspot.com/mds*

Want Kipp’s Prompt? Get it here: https://clickhubspot.com/mwa

Ep. 316
Why spend K on marketing strategies when you can get the same value for free?

Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marketing assets with ease.

Mentions
Gemini 2.5 https://gemini.google.com
OpenAI 4o Image Generation https://openai.com/index/introducing-4o-image-generation
ChatGPT https://chatgpt.com

Timestamps
00:00 Gemini 2.5 Business Workflow Revolution
05:42 Optimizing Prompts for Gemini
06:36 Exploring Google’s New Gemini Model
12:25 Effective LinkedIn Marketing Tips
15:43 Exploring Free Gemini 2.5

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot’s SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Video Rating: / 5

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How AI Could Change the Advertising Business | Quantum Marketing

 

> How AI Could Change the Advertising Business | Quantum Marketing

Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.

(Corrects spelling of Stephan Pretorius.)

From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. Watch the series: https://www.youtube.com/playlist?list=PLqq4LnWs3olVlOLBAqBdKRqosczeLw5EQ

#AI #technology #business
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Get Rich with these 5 AI business ideas

 

> Get Rich with these 5 AI business ideas

> The Top AI Marketing Tools for 2024

Whether you’re a small mom-and-pop shop or a giant like Nike, AI is changing the game forever. It can totally transform your marketing with the right tools. In this video, we explore three major AI techniques—personalization, automation, and content creation—that are driving this revolution.

We’ll guide you through the hype and the real, valuable tech that can elevate your marketing strategy. Discover the tools we’ve tested and the actionable insights you need to implement AI in your business. Learn how AI can automate repetitive tasks, enhance your creativity, and help you achieve more in less time.

From Google’s personalized experiences to Amazon’s mind-reading product recommendations, AI is already shaping the future. But the best part? These powerful tools are now accessible to everyone. We’ll show you how to use AI like a pro, even if you’re just getting started.

In this video, you’ll learn:
How AI can optimize your marketing campaigns faster and more effectively.
The role of AI in personalizing customer experiences at scale.
Tools like Intercom’s Fin, ActiveCampaign, and Sendspark that can supercharge your marketing efforts.
Why AI is no longer just a buzzword, but a must-have in your marketing toolkit.

By the end, you’ll have the knowledge and tools to take your marketing strategy to the next level. Don’t get left behind—dive into the future of AI-driven marketing today!

Subscribe for more tips, information, and marketing best practices!

Not a customer? Try it free at: ActiveCampaign.com/free

#aimarketing #ai #marketingautomation #CustomerExperienceAutomation #EmailMarketing

00:00 Introduction
00:42 Understanding the rise of AI tools in marketing
03:10 Part 1: AI personalization in marketing
03:28 Good examples of AI personalization
04:35 AI personalization tool #1 – Intercom AI chatbot
05:42 AI personalization tool #2 – ActiveCampaign Email follow-up
06:34 AI personalization tool #3 – Sendspark AI generated videos
07:23 Part 2: AI automation in marketing
08:11 AI automation tool #1 – Ahrefs AI keyword Intent
10:05 AI automation tool #2 – ActiveCampaign AI automations
11:00 Part 3: AI content creation
11:56 AI content creation tool #1 – Jasper
13:02 AI content creation tool #2 – ActiveCampaign AI BrandKit Generator
13:25 AI content creation tool #3 – ActiveCampaign AI email content
13:41 AI content creation tool #4 – OpusClip AI clips

14:20 – 15:08 – Recap
Video Rating: / 5