Category: Marketing Strategies

Marketing Strategies

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Internet Marketing

With the advent of the World Wide Web, a global village, people have taken to this source of information eagerly. In order to capitalize on this newly found phenomenon, companies have indulged in Online Marketing in order to cater for this arena in turn, expanding their clientele. 
Online Marketing is only possible with a uniquely designed, well formulated website.A website must guarantee originality and resourcefulness, and keep up to date with market trends, incorporating appeal through visuals and user friendly detail. 
Website promotion is an essential factor, for far reaching results. This is achieved by marketing the product/service on search engines, through skillfully placed short advertisements and graphic interpretation, which may contain pictures, videos or ingeniously crafted written content. Creative headlines partnered with well written content overtake the senses on well known search engines like Google, Yahoo, MSN etc, making it almost impossible to dodge a topic of one’s interest. Search Engine Optimization, is a relatively new genre when it comes to internet Marketing, the proportions of which outclass almost all other method. It insinuates that a particular website/product will get the maximum amount of views when searched for or will be preferred over other websites instead. Have you ever had an instance while sitting online, that you find that certain websites that are of interest to you, seem to appear wherever you may navigate to online? This is exactly what companies use to capitalize on your particular likes. Scary for sure, yet nifty, exactly the approach applied by Online Marketing and it is completely legal.
Marketing strategy probably plays the key role in Online Marketing, in order to capture the attention of the audience it’s intended for.

In other words, the strategy employed must elevate the website/product simply yet effectively because shorter, ‘out of the box’ advertisements or marketing tools, tend to be more appealing to the viewer. 
Online Marketing has revolutionized every aspect of promotion. Social networking via websites such as, Facebook, Orkut and Twitter besides others, have become an ‘Online Marketing tool’. Companies and websites benefit from frequently visited websites by marketing their product/service in the confines of these crowd attracters. 
The internet is flabbergasted by individuals, both novice and experts who design content according to the requirements of websites. Such is the demand for Online Marketing that it has become a lucrative business for millions of people, in this time of recession. 
With the internet being such a vast platform of information, services and content, quenching the thirst of every reader’s desire, Online Marketing has taken the world by storm. For a company/website this is the ultimate in portraying their ware. Take a look around, we are engulfed by an endless array of advertising and marketing. Avoiding it is definitely not an option therefore I suggest, we all jump on the bandwagon of this marketing miracle reaping the benefits regardless of whether we’re websites or clientele.

Globex Web Solutions offer cheap SEO packages, online marketing and content writing services. Place an order and see how you get quick results.

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Marketing Strategies

 

Hiring virtual employees has become the norm for many businesses today. Both small and large companies are now embracing the option to staff virtually and globally. With reduced cost for the company – it can ramp up or down as needed – and less cost for the employee – no commuting hassles – using a virtual workforce is an attractive option for today’s cost-conscious businesses. The Future of Work: It’s Virtual, an article by Karen Axelton that appeared recently on Network Solutions noted, “Both small business employees and Fortune 500 workers felt strongly about the importance of virtual work, with 83 percent saying they already spend at least some time each week working outside the office, either on the road or from home. What’s more, two-thirds expect their offices to go fully virtual within the next few years.”

 

By staffing its team with virtual workers from around the globe, Media Workforce is leading this global shift from the traditional office to a virtual workforce. Its talented team spans the globe with members from Australia, United Kingdom, United States & Canada. Using cutting edge technology, Media Workflow recruits and hires team members from a large pool of talented professionals seeking challenging projects to add to their portfolios. Job postings generate a healthy competition among those bidding for work. Although talent and experience weigh heavily in the hiring process, finding a good fit for the Media Workflow team is equally important. The ability to work cohesively and effectively across continents and time zones is crucial to the team’s success.

 

Media Workflow’s hiring process and virtual staffing practices follow its vision of recruiting, hiring and rewarding loyal employees.

The company strongly believes in honesty, integrity and fairness in dealing with employees as well as clients. On any given day, in different time zones, a Media Workflow team member logs in and completes assignments while communicating via email and Voice over IP (VoIP) technology. Working independently, each team member exchanges ideas and information, reviews the work of other team members and meets deadlines. As Media Workflow’s business continues to grow and expand, its virtual team will in turn become increasingly more diverse and grow while contributing to the success of the company. Read on to discover all the secrets to having all the dates you want in  Marketing Strategies

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Marketing Strategy

While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney.

For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products. However, with Disney entering the gallery of trendy tattoos, it became apparent that there is a deeper explanation for brand tattoos becoming more and more fashionable.

Strong brands create strong associations and customers use those associations as a way to express their personality. Therefore, whether or not you want your target audience to enter the next tattoo shop asking to permanently decorate their body with your company’s or product’s logo is a matter of choice. Whether or not you want your target audience to feel as if your brand is part of their personality is not.

We see ourselves as tattoo artists but instead of drawing tattoos with needles and brushes, we employ a large array of marketing tools that allow us to help you leave a mark in your audience’s heart by bridging the gap between your current communication and the strong brand you want to built for your company, products, and/or services.

Having an adequate marketing strategy plays a crucial role in addressing this gap efficiently and effectively. A good marketing strategy will identify your customers’ needs and long term expectations and address them in a proactive manner that allows you either to operate on a niche market where there are no competitors addressing the same needs or to gain a competitive advantage that will help you increase your market share.

While establishing the areas in which to concentrate your company’s resources in order to satisfy your stakeholders’ needs requires strong knowledge of the market and of the marketing efforts with the highest return on investment.

This type of knowledge comes either from investing in marketing research projects or from relying on the services of a specialized marketing company that can help you cut costs by building on its experience with similar companies in order to transfer best practices and adapt them to your companies’ needs.

Furthermore, a marketing strategy cannot be successful without being integrated into a company’s strategy, neither without further integrating the communication strategy nor without being aligned with the strategy of other functional areas such as finance and operations. A successful marketing strategy is often synonymous with strong alignment between the present and future changes in the business environment, your company’s strategy, your marketing strategy, and the communication strategy you use to promote the products and/or services you bring to the market. As a growing organization it is often difficult to differentiate between your general goals and your marketing specific expectations, to design a cohesive strategy at all these different levels, to employ tactics that will ensure a successful implementation of your marketing strategy, and to permanently calibrate this implementation depending on the existent and potential changes within or outside your organization.

We possess the knowledge base and the skill set that allow us to easily understand your goals and transpose them into SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) marketing objectives and successful marketing strategies.

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Internet Marketing

Internet Marketing

Internet marketing. Probably the most efficient, cost effective way of promoting your business. But how many people are actually doing it right? Well, obviously, a professionally built website is the first step to promote yourself on the internet, but how do you know that it is working to its full potential? A stunning website does not mean it is driving more visitors to your site! In fact, it could be have a decisively negative effect on your internet marketing strategy.

SEO
Mention SEO these days and watch the eyes roll up in to the back of the head. This term is pushed and pushed and pushed on the internet by everyone. Quite rightly too. SEO, or to give it it’s full title, Search Engine Optimisation, is essential to making your site and therefore your internet marketing campaign work efficiently and well. What many people do not know about this much hyped acronym, is that you cannot do it once and expect it to work forever. SEO is like a child, it needs constant attention, it needs changing, you have to make alterations to it and above all, you have to work with it. If you want to improve your sites ranking, you seriously need to work on your SEO.

Social Networking
As we’ve said before, the businessman needs to use Twitter and Facebook for their online marketing. As long as you approach this concept in a structured and methodical way, it works very well. As with all things, results are not instant. Have patience, stick with it and watch your rank grow.

Websites
Ok, so how do you gauge your website against that of your competitors? Well the easiest way is to carry out a comparison. This can either be done by software (it costs) or via the web (Free). This then gives you a direct comparison so that you can target the places you need to improve. It’s just a simple operation then to monitor and adjust as necessary.

To get your FREE website health check visit us now.

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Marketing Strategies

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor.

The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria.  Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.

 

Inspired Marketing Solutions, INC.

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Marketing Strategies

Marketing strategy is seen as helpful mean of companies or organizations to concentrate on finishing resource usage in order to enhance sales as well as over rivals. Therefore, each company uses different marketing strategies to achieve objectives such as keeping present customers, drawing the attention of potential customers and strengthening their name in the market.

If you want to set up a marketing plan, considering the marketing strategy is the first of what you need to do. The marketing plan includes many steps with different strategies at the different level. You will meet the needs and gain the marketing goal.
Forecasting results is very essential because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. A sensible marketing strategy will make easy to achieve both marketing goal and sequent action of campaign.

The marketing decision should be analyzed at different point of time with the assist of strategic models particularly 3C’s model. Ansoff is used when the firm wants to calculate its strategic position while the 3C’s model decides factors including the corporation, the customer and the competitors, which create the success of marketing plan.

The association of corporation, the customer and competitor can affect the success of a company. The corporation helps increase the strength of the company; the customer builds up the foundation of strategy; the competitor is also a necessary role. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

Mix strategy is the combination of some especial strategies.

To know if plan is sticking to the strategies or not, you can use the 4P’s model which means product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money the customer paid for a product, which depends on various factors such as competition, market share, customer perception and product identity. Place where the product is sold can be physical store or store on the Internet that knows as distribution channel. Promotion is what associate with advertising, public relation and point of sale to make customer understand product.

Basing on some criteria, marketing strategies is divided into different types. For example, market dominance strategies consist of Challenger, Leader and Follower, which are useful to dominate the market. Other example is that porter generic strategies include Cost leadership, Market segmentation and Product differentiation, which enhance strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies that arrange the rate of product development and model innovation aiming at incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies which facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.
Only after researching market, the firm chooses a marketing strategy or combination of various strategies. An experienced marketer is the person who always is ready to face what suddenly happen or change in the middle of strategy and is able to perform another market research so as to choose the proper strategy in a short period of time.

 

 

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