Tag: Small

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Marketing for Small Business: Effective Marketing Strategies for 2021

> Marketing for Small Business: Effective Marketing Strategies for 2021

We know from experience that marketing for small businesses can be difficult. That’s why we’re giving you our digital marketing 101 guide to small business marketing. With this video, you’ll learn how to promote your business with results-driven marketing strategies.

Subscribe: https://bit.ly/36gszTL

Stop wasting your time with stuff that doesn’t work.

We’ve seen it time and time again.. People who think they know what it takes to run successful marketing campaigns… and fail.

That’s because “theory” does not outweigh “experience”

Listen, running a small business is hard work.

There are times when it can be exciting!! And… there are times when it can be overwhelming.

But there is one simple truth:

If you don’t have customers, then there’s nothing to be excited or overwhelm about.

That’s why great small business marketing is matters. ALOT.

Our mantra as an agency is to save people from bad marketing and little to no growth.

In this video today, we’re going to give a high-level overview of everything that a small business should be thinking about for marketing in 2020.

If you have no experience with digital marketing then this is the perfect video to get you started.

That’s because:

We’re going to walk you through step-by-step, what you need to know about digital marketing for small businesses.

We touch on high level + high impact items that are proven to help you grow.

We’ll cover the exact digital marketing channels and strategies that are relevant today. Which should help you at least start to ponder on how you get started. But just remember to take your time.

Now, If you have any questions…

And we mean ANY!

Then tell us in the comment section and we’ll get back to you within 24 hours (At the time of making this video, we don’t get many comments yet).

There is no way you can implement all these strategies tomorrow, so just pick one and start taking action. Don’t waste another second trying to decide what to do… just do it.

To stay connected…please do the following:

– Subscribe to Our Channel [Don’t Miss Future Videos on Marketing for Small Business]: https://www.youtube.com/channel/UCw4T39MvmTCmYoSdpB2Rwuw?sub_confirmation=1

– [Blog] 6 Highly Profitable Marketing Strategies for Small Businesses: https://www.lyfemarketing.com/blog/marketing-strategies-for-small-businesses/

– [Tool] How Much Should You Spend In Marketing?: https://www.lyfemarketing.com/calculate-your-marketing-budget/

-[Guide] The Perfect Sales Funnel for Digital Advertising: https://www.lyfemarketing.com/sales-funnel-lp/

– [Services] Social Media Marketing & Management Agency: https://www.lyfemarketing.com/

Video Outline:

Intro: (0:00)
Develop Your Digital Assets: (1:35)
Evaluate Your Options with SEO: (2:48)
Shortcut Success with SEM: (5:36)
Getting Started with Social Media Management: (7:58)
Speed up Social Media Growth with Ads (11:16)
Consider Hiring An Agency: (14:13)
Conclusion: (15:33)

// LYFE Marketing

➡ Check out our blog: https://www.lyfemarketing.com/blog/marketing-strategies-for-small-businesses/

➡ Digital Marketing For Small Business: https://www.lyfemarketing.com/digital-marketing-agency-for-small-businesses/

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

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Bob Burg – Avaya Small Business Intelligence Summit

> Bob Burg - Avaya Small Business Intelligence Summit

Bob Burg - Avaya Small Business Intelligence Summit

Video Rating: / 5

> Bob Burg discusses the Go-Giver & The 5 Laws of Stratospheric Success

Carly Alyssa Thorne interviews Bob Burg on his book “The Go-Giver,” his Go-Giver Certification Program, The 5 Laws of Stratospheric Success, and Life…

For more on Bob Burg, go to:
http://www.BobBurg.com

Produced, Directed, Interviewer
Carly Alyssa Thorne
@CarlyAThorne
www.CarlyAlyssaThorne.com
www.TransformationsLifeProductions.com

Editor
Andrew Ericksen

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Tracking Small Business Marketing

The positioning is one of the marketing jargons, saying that all walk around and it is important to understand. It ‘also important to understand how the placement is particularly concerned about the marketing of small businesses.

Essentially a marketing position describes his unique place in the market. The key word here is unique. What distinguishes it from its competitors? What features and benefits offered to your target market as other players are not?

Here are some things that can go into place:

Price-Point – This does not necessarily mean that you have the lowest price. You can be the most expensive city, and it’s OK if you convince your customers that you’re worth.

Service – Almost every company claims to have excellent service. If you can offer better service than its competitors, customers will remember you. I will never forget the plumber rude to try to convince him to my house and the state of emergency over the weekend. He acted like he did not want my business, and then told me that should have been $ 200 just to see him, no thanks. I called rotor-router, which gave me an incredible service, warranty, and the size of the decline was less than $ 200. Now I use them all of my plumbing.

-Features and Benefits – the positioning is not only what makes you different is also what we emphasize. Folgers announced to the world that is “mountain grown coffee” (a function). Guess what? All coffee is grown in the mountains. Folgers just ordered the first feature film. What is something no talk to your competitors?

Credibility – Legal Seafood clam chowder is served at every presidential inauguration. Many products are supported by celebrities. Many companies around the time they were in business. All this will increase confidence in the consumer’s mind. What factors are confident that the competition does not?

-The dark side – There is something that customers will not irritate your competitors? I’m not saying that using negative ads, but just to name a feature and commit themselves to benefit. I’m sorry that I have to pay for parking to go shopping. Instead of touting free parking, shopping center, which wants to talk to me to declare, “You do not have to pay for parking.” Driving home this pain to go shopping for a competitor of a negative.

“All the rest – literally, anything that differentiates you from your competitors can be part of your positioning strategy – your position, your hours, as his office smells. Small business owners should think creatively here.

In an excellent article by John Jantsch he said that investment strategy should answer the question “why should I buy from you?” It’s great in its simplicity; it crosses all the junk that complicate strategic marketing. If you cannot answer this question, your client does not intend to do the job of finding an answer on your own.

Yasir Samad is a head marketing and SEO consultant for Hilal Technology. Hilal Technology provides a wide range of SEO and website design services.

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Small Business Success

What determines whether a small business succeeds or fails? Well, we don’t have any ultimate answers-yet. Business success usually means creating a possible entity (business) that returns its investment and earns a profit. Every day, new business ventures are created. Some of these businesses will succeed, but many will fall by the wayside. Ultimately, a successful start up business person is someone who opens, manages and runs a successful start up business and can repeat the process. This is someone who has accepted the responsibility and learned how the job is done.

There are certain rules for small business success.

Find a place:

For small
businesses, it is best to find a place. A small company with limited resources can efficiently serve position
markets. Concentrate your efforts on a fairly narrow market offering. This entails sticking to what you do best, and becoming an expert in that field. Don’t struggle to be the lowest cost provider. Look for what makes your product or service unique and adds a special value for the client and charge for that value.

Good financial system:

The most basic system every business should have is a good financial system. Ask yourself how I am going to generate enough income to support myself and my family. Now, you can move on to the business budget and sales planning, so you can see how many sales you need to break even and make a profit.

Produce good quality:

The next principle is that you need to have a high quality product or service. This will be your best advertisement. Second-rate quality products usually generate poor customer satisfaction. A dissatisfied customer can be very dangerous for your business. Usually they tell on average about fourteen other people who will then be disinclined to buy your product or service based on the experience of that one disappointed person. Therefore, always aim for a top quality product or service.

Provide customer needs:

Listen and react to your customer’s needs. Customers need to feel that they are important to you ­ because they are! When you focus on your customers and gain their trust, they will not only recommend you but they will also remain loyal to you. Remember, personal recommendation and word-of-mouth is the least costly yet most effective marketing strategy for your business.


Success planning:

An entrepreneur should understand the power of planning. A good plan helps you increase your chances of succeeding and can help you define your business concepts, estimate costs, predict sales and control your risks. It tells you where you are going and how to get there. Going into
business without a plan is like driving into a foreign land without a road map.

Yasir Samad is a head marketing and SEO consultant for
Hilal Technology. Hilal Technology provides a
wide range of SEO and website design services.

Find More Small Business Articles