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What Is Digital Marketing? And How Does It Work?
[FREE DOWNLOAD] The One Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
Alright so let’s talk digital marketing.
And in this episode I’m going to be pulling back the curtain and simplifying what is arguably one of the most powerful and important parts of growing a successful business and you’ll leave with not only a better understanding of what exactly digital marketing is, but how it actually works in the real world.
Because when it comes to digital marketing there is no lack of confusion, and as a marketer I blame myself and my industry for a lot of it. After all we’re infamous for using complicated jargon and insider terminology like SEO, PPC, CTA, CTR, and I could go on with dozens and dozens more.
To make things worse, many people often associate digital marketing with complicated software, coding, or building complex online marketing systems requiring dozens of people just to keep running.
No wonder so many people avoid it like the plague!
Now sure, digital marketing definitely has those parts in it, but that doesn’t mean you need to know how to do them all, or even really to know what all those things were in order to be successful with digital marketing.
Because digital marketing is actually a really simple concept.
Dive into the video to learn more!
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👉Also, as mentioned, here is the link to check out Charity Swipes: Make sure to check them out here: https://charityswipes.com/adam-erhart/
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#marketing #digitalmarketing #marketingstrategy
***PS – Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/
3) Join The “Digital Marketing Academy”: https://aerh.co/dma
***Let’s Connect:
Website: https://adamerhart.com
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***Books & Courses:
Reading List: https://aerh.co/reading
Marketing Course: https://adamerhart.com/academy
Video Rating: / 5
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In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&A around business strategy in 2020. He covers a wide base of questions including influencer marketing, underpriced attention, scaling a personal brand and more. Be sure to check the timestamps in the comments for all the questions… Enjoy!
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TIMESTAMPS:
0:00 Intro
1:10 – How did I scale when I had no money?
3:50 – What I’m most proud of in business
8:08 —————————Q&A—————————
8:12 – Should I partner with someone or start doing digital by myself?
13:18 – What advice would you give entrepreneurs in Asia to build their personal brand?
19:30 – What’s the next move if I’m planning to sell my company?
22:58 – How do I scale my personal brand now that I’m ready?
29:43 – How to get clients on board to create more content?
32:58 – Why do you mean when you say “fuck 7-day trials”?
37:30 – You now have a Spanish YT page, is creating content in Spanish the right move for companies?
40:45 – Will we have Kosher Empathy Wine?
41:45 – Why are your curse words bleeped out on LinkedIn?
42:50 – If people don’t pay for it, I feel like they don’t value my additional service.. Where do you draw the line?
44:53 – Tips for influencer marketing
47:10 – How do you convince brands to spend on TikTok?
48:40 – What’s the strategy to start off with a new product?
50:33 – What would you do if you were to start a media company today?
53:25 – How to create a voice-first discovery platform
56:18 – How do you transition your clients to an accounts manager?
59:52 – How do you negotiate business deals when clients try to lowball your price?
1:01:54 – What was the mindset shift you had once you started to work with the Fortune 500s?
Text me here https://garyvee.com/Community-yt
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Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
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My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV004
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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